All tagged Consumer Brands

When survival is growth - a love letter to emerging brands

Balanced wins are hard earned. Trade-offs in a crisis can literally destroy a business - huge supply chain cost increases, fees on fees on fees, labour costs spiking - like, the effects of a recession economy are a gas guzzling chainsaw held precariously close to the trunk of the tree. We’re holding our breath hoping no headlines will pronounce, ‘Timber’. Now is the time to sharpen our negotiation skills and lean on our rapport and trust in relationships.