Why CPG founders can and should be cautious raising a round.
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We’re building brave brands for a better world.
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All in Funding
Why CPG founders can and should be cautious raising a round.
Women-owned businesses are critical to the post-pandemic recovery, providing economic stability, job creation, and community building. These businesses have a significant impact on the economy and play a crucial role in promoting sustainable business practices. Let's work together to create a more equitable and sustainable future by supporting women-owned businesses in our communities - we always have and we always will, at Angela Wallace Impact Agency.
This year, March 8 marks two important dates for me. First off, it’s International Women’s Day. Second, it’s the three-year anniversary of the date that I incorporated my business. At Angela Wallace Impact Agency, 90% of the brands we’ve worked with have been woman-owned and woman-led. Our team — to which we’re welcoming Arlesha and Kendall this year! — is made up entirely of women. And the AWIA podcast, launching in April 2022, currently features 83% women guests. That’s 5 out of 6 guests on my first podcast series. No manels here. Here’s why we’re betting on women, in 2022.
The COVID-19 pandemic in 2020 brought unexpected changes to many industries — but across all of them, women seemed to bear the brunt of those changes. While 2020 may have brought a decrease in funding, it also brought far more awareness to the systemic inequalities that women-identifying and BIPOC founders face, and motivated many to step up and change those statistics. Here’s three ways women can get more funding in 2021.